Why I’m Leaving SEO
Dear SEO… I’ve never written a letter to a concept before. Makes me feel pretty high-falutin’, like Descartes or Foucault or that other guy. But it needs to be done because something’s changed. Me. Oh...
View ArticleWe Can Do Better Than This
Photo by Edgar Rubio (creative commons) While prepping to speak at last month’s Content Strategy Forum, I reviewed a number of sites and blogs across the online production, design, architecture, and...
View ArticleDollar Shave Club: The Unboxing Experience is F***ING GREAT
Introducing Dollar Shave Club I recently joined the Dollar Shave Club. You may remember their awesome content marketing video that went viral back in March. I loved it — after all, I’m just as...
View ArticleA Guide to Public Speaking for Introverted and Shy People
What should introverts and shy people do when the mikes are shoved in our faces? Photo by audio luci store (creative commons) I’ve been challenging myself to do a lot more public speaking over the past...
View ArticleThe Epic List of Content Strategy Resources
UPDATE: Thanks so much for your positive response! I’ll be updating this post and adding new resources soon based on your great feedback. And I hope to see you this week at the Intelligent Content 2013...
View ArticleWhy Our Content SUCKS
Last week, I had the pleasure of speaking at SearchFest by SEMpdx down in Portland, Oregon. I spoke on the “UX and Audience” panel with Susan Delz of Ion Interactive, moderated by Nathan Isaacs of 7G...
View ArticleInformation Endures: A Story About Stories
Ed. note: Each year, the UW Information School (where I’m a grad student) holds its annual Dean’s Club Dinner to thank its donors and board members for their gifts and service. This year, I’m emceeing...
View ArticleWhy I am Joining the Content Strategy Team at Facebook
Life doesn’t slow down, so you’ve got to keep moving.Photo © Dave Morris Life doesn’t slow down. It keeps moving. It won’t wait for you to catch up. And it never gives you a chance to catch your...
View ArticleHow to Hack Your Annual Self-Review
Hack your review, hack yourself.Photo © johngineer Once again, it’s time to write your annual self-review. Just like last year (and the year before), Review Season sneaked up on you when you weren’t...
View ArticleHow to Get One Million Views on SlideShare
One million views on SlideShare… and counting.Image © SlideShare On the week of January 12, 2014, I cracked the one million views mark for my presentations on SlideShare. I’m now well on the road to...
View ArticleWhy You Should Go to Confab
Welcome to Confab: the content strategy conference© Sean Tubridy/Brain Traffic (used with permission) This post is nearly two years too late. I should have written it back in 2013 after I attended...
View ArticleWicked Ambiguity and User Experience
Following are the video, slides, description, and transcript for my keynote talk, Wicked Ambiguity. Please see the acknowledgments for more information about my sources, influences, and the people who...
View Article
